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Marketing & Promotions

Marketing is all about connections. Connecting the right message with your target audience, connecting your solution with their pain point, and connecting your business goals with the desired results.


Step 1: Defining Your Product or Service

What's the big idea? This is where you educate us - about your products, your services, and what makes you tick as a BRAND.

Step 2: Understanding Your Market

The key is to asses the market right. Our job is to work with you to identify the right clients and customers for your business.

Step 3: Identifying and Engaging Your Target Customers

So what? Now that we know what's special about you, the matchmaking begins. Winning clients and customers is a courtship process, and we've got you covered from first date to going steady. Like any healthy relationship, it's a two-way street. We'll listen more than we talk, and build trust the old fashioned way through dialogue.

Step 4: Creating Your On- and Offline Communications and Promotion Strategy

What do YOU need? There's a lot of noise out there. We don't sell you a canned marketing strategy full of check boxes - we draw on years of experience and a sincere belief in what you do and create a tailored and tactical approach to marketing your product or service.

Food Craft Company offers a full slate of integrated services:

  • -advertising
  • -public relations
  • -reputation management
  • -on- and offline content creation and management
  • -events
  • -digital, print, and broadcast media
  • -social media
  • -sponsorship advice

Once we've established the perfect communication mix to reach, engage and persuade your target market.

Step 5: Analytics - Measuring and Assessing Results

Our work here is done when we can show you - on paper - the tangible results of your investment. Whether it's page views, website visits, conversion of prospects, or the bottom line, we're confident that Food Craft's marketing strategies quite literally pay off. We'll work with you to set goals and meet them, tweaking plans and tactics along the way.