Food Craft Company's team of culinary experts has created hundreds of menus and menu items for independent and multi-unit concepts alike, understanding that menu creation is a balancing act where items must be at once crave-able, driving guest loyalty, profitable and easily executable. FCC's work has spanned cuisines, from all around the globe to progressive cuisines
FCC first begins with a high-level menu spine, featuring categories and approximate item counts. Working closely with the entrepreneur or operator, we then enter research & development mode, working in a test kitchen with the appropriate raw materials to create menu selections that deliver the " wow " in flavour and visual appeal while considering targeted food cost, profit contribution and the potential for consistent execution.
We introduce the best practices for handling and processing the food items
We break the limits of contemporary styling of food & beverage to instil the feeling of awe