Seeing Your Restaurant from the Inside Out: How Operational Analysis Can Help Your Restaurant Grow
Running a restaurant can take a lot of hard work and determination. You need to know what type of restaurant menu is working for your restaurant. You have to work at keeping a budget and setting prices for your menu. You need to consider your employees and be able to coordinate schedules. All of this comes up in an operational analysis.
An operational analysis can give you a good overview of the current status of your restaurant and how it fares with similar restaurants in the area. You can then see what areas you need to tweak to run more efficiently.
Because restaurant standards change over time as new trends and concepts to improve operations are introduced, you definitely want to get a good objective analysis of where your restaurant will be in five years.
What food choices your customers' prefer will have a driving force on what you serve in your restaurant.
A good operational analysis can help you see where your money is going. Are you spending more on ingredients than you are getting in? How effectively is your staff being used during peak times?
Operational analysis should take into consideration your restaurant’s location and hours.
Your staff's effectiveness in conveying good customer service is a key ingredient in operational and restaurant industry analysis. Once you have this information, you will be able then to do a restaurant SWOT analysis. Your restaurant SWOT analysis should include:
Strengths - What makes your restaurant stand out from similar restaurants in the area? Is it the location or the food?
Weaknesses - Every restaurant has at least one weakness. It could be the terrible customer service or the bad location that deters customers from stepping into your restaurant.
Opportunities - There are some good opportunities to be had in the restaurant industry. They can be anything from the opening up of a perfect location to the hiring of a world class chef.
Threats - One of the biggest threats is competition for location and for food choices. You may want to rethink setting your restaurant in a certain area or you may thrive with the competition.
It doesn't matter if you only own one restaurant or have a 500 restaurant chain; you need an operational analysis to help you see where your business is going now and in the future. At FCC our consultants can help you find ways to make your restaurant business more profitable.